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	<title>Adam Weiss: Podcast Consultant &#187; Basics</title>
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		<copyright>Copyright &#xA9; 2010 Adam Weiss: Podcast Consultant </copyright>
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		<title>Make Your Podcast Run Smoothly</title>
		<link>http://www.podcastconsultant.net/2010/04/21/make-your-podcast-run-smoothly/</link>
		<comments>http://www.podcastconsultant.net/2010/04/21/make-your-podcast-run-smoothly/#comments</comments>
		<pubDate>Wed, 21 Apr 2010 05:55:57 +0000</pubDate>
		<dc:creator>Adam</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[Basics]]></category>
		<category><![CDATA[Techniques]]></category>

		<guid isPermaLink="false">http://www.podcastconsultant.net/?p=169</guid>
		<description><![CDATA[Making a podcast can be stressful at times. Here are some tips to reduce that stress and app some polish to your show without putting hours into it afterwards:
Before the &#8220;Day Of&#8221;

Contact any guests and explain how the  show will progress. Talk to them about the things you want to discuss,  but don&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<p>Making a podcast can be stressful at times. Here are some tips to reduce that stress and app some polish to your show without putting hours into it afterwards:</p>
<p>Before the &#8220;Day Of&#8221;</p>
<ul>
<li>Contact any guests and explain how the  show will progress. Talk to them about the things you want to discuss,  but don&#8217;t send them a specific list of questions unless it is absolutely  necessary. You don&#8217;t want them to script their answers or go on  autopilot and start giving a lecture instead of being interviewed.</li>
<li>Plan  your show. Write up a basic &#8220;schedule&#8221; for the time you&#8217;ll be recoridng. You  can adjust it a bit on the fly, but you should have some idea of what  you&#8217;ll be doing throughout your taping. It may help to make it in the  shape of a clock, with wedges for the segments you plan to do. If you  want to be really organized, color code your radio &#8220;clock,&#8221; and write  any relevant notes on matching-colored notecards. That way, if you get  confused, you&#8217;ll always be able to just grab the right color card and  get back on track.</li>
</ul>
<p>Day of the show: Before you start</p>
<ul>
<li>Make sure you have all recorded material you want to play while  you&#8217;re recording ready (if you add this kind of stuff later, you can  ignore this step). If you have intro music, taped segments, or other  audio you want  to play, put it all in one folder on your computer and  cue it up in your software.</li>
<li>Unless you are totally  comfortable with the your setup, run a  test before you start. If you&#8217;re doing a phone interview, call a friend  (or even your own cell phone) to make sure everything is working. It  never hurts to take a few minutes  and make sure everything works before  you do something for your  audience.</li>
<li>Make sure the area where you are physically located  is quiet and free from distractions. Radio listeners feel as if you are  always focused completely on them, and it can be quite jarring to hear  someone else walk into the &#8220;studio&#8221; or to have a pet suddenly interrupt  an interview.</li>
<li>Make sure you have your schedule handy, as well as  any notes, written intros, and any other references you might need. If  you are using your computer to show your notes, make sure that all of  the files are open and on the screen, preferably organized so when you  close one, the next one you need will be right behind it.</li>
</ul>
<p>Starting  your show</p>
<ul>
<li>Be sure to have an introduction prepared, and  timed to match any music you are going to play. Better yet, some hosts  pre-record the intro, match it with the music, and just play it at the  beginning of their show. Either way, you shouldn&#8217;t play music for more  than a few seconds before you start introducing the episode, and you  should make sure that the music fades down so it is much quieter than  your speech by the time you start talking. If you want to play a longer  track at the beginning, do it after the intro.</li>
<li>Within the first  few sentences, you should introduce yourself, make sure you say the name  of your show, and highlight one or two things you are going to talk  about.</li>
<li>Make sure you actually <em>start</em> your show within the  first minute or two you are on the air. Don&#8217;t spend a long time at the  beginning promoting your Facebook group or asking for Twitter followers  &#8212; you can do that during the show, or at the end. Instead, get right  into the &#8220;meat&#8221; of the program as soon as you can. If you want to  promote, just give one URL (your blog, website, or other online  presence) and get started.</li>
</ul>
<p>Making the audio make sense</p>
<ul>
<li>Keep segments short. No matter how long your  show is, make sure that each component is less than ten minutes long. If  it is a long-form interview with one person, make sure you  significantly change discussion topics a number of times. People will  drift away if you spend too long on one thing. If it helps, try to think  of your show as a series of &#8220;mini-shows&#8221; that all fall under one  umbrella.</li>
<li>Be aware that podcasting has the potential for  tremendous reach. People who aren&#8217;t in your target audience can find  your show at any time. How? Well, someone may embed your podcast on  their site or even download an mp3 and email it to a friend without any  explanation. This means that you should strive for a show that makes  sense to anyone from any background, even if they&#8217;ve never heard it  before: If you use a term that is unique to your topic, explain it. If  you mention someone or something from a previous show, include a  two-sentence recap. People may not be aware of the context of a  conversation. Your job as host is to provide that context.</li>
</ul>
<p>Wrapping Up/Promotion</p>
<ul>
<li>When  you get to the end of the show, make sure to leave time to promote  yourself. This is where you can give URLs, invite people to subscribe,  and ask people to write iTunes reviews &#8212; it&#8217;s far more appropriate at  the end of the show, after they know what it is they are reviewing or  signing up to receive. (Yes, this tip is reused from <a href="http://www.podcastconsultant.net/2009/08/08/how-podcasts-are-different-from-radio/">this post</a>.)</li>
<li>Tell people when and where they can  listen to your show, and how often you post new episodes.</li>
<li>Word-of-mouth can be  the best marketing, so ask your listeners to tell their friends about  the show. Remind them about posting Facebook messages, Twitter tweets,  and old-fashioned emailing of links &#8212; they won&#8217;t always think to do  these things, after all.</li>
<li>Be sure to finish the show and end the recording before you do anything else. Nobody wants to hear you drinking  water or eating chips, and you <em>really</em> don&#8217;t want your audience  to overhear you turning to talk to your husband or wife, or making a  comment about being &#8220;glad that&#8217;s over.&#8221; If that happens, edit it out before you post the MP3.</li>
</ul>
<p>After You  Finish</p>
<ul>
<li>When you are done, make sure that the description of  the show matches what you actually said. Add tags for anything that came  up but you didn&#8217;t plan to talk about, and add any URLs mentioned to the  text.</li>
<li>Promote what you just did online, using Twitter, Facebook, and other social networking sites. especially if it is  relevant to your friends. If an interview went very well, say so, and  thank the interviewee publicly on Twitter.</li>
<li>Make a  few notes about things you can do better next time. If you write them  down and look at them before you start your next episode, it will be  that much better than the one you just finished.</li>
</ul>
]]></content:encoded>
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		</item>
		<item>
		<title>Building a Blog for Your Podcast</title>
		<link>http://www.podcastconsultant.net/2010/03/31/building-a-blog-for-your-podcast/</link>
		<comments>http://www.podcastconsultant.net/2010/03/31/building-a-blog-for-your-podcast/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 13:46:36 +0000</pubDate>
		<dc:creator>Adam</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[Basics]]></category>
		<category><![CDATA[Site Tools]]></category>
		<category><![CDATA[Techniques]]></category>

		<guid isPermaLink="false">http://www.podcastconsultant.net/?p=163</guid>
		<description><![CDATA[A podcast is a great way to deliver information, but you need a way to

Make a new blog post for each episode. At minimum, re-post  the show description you embed in the MP3 (you do that right?). Even better, add as much information (and  as many tags) as you can. The ideal situation [...]]]></description>
			<content:encoded><![CDATA[<p>A podcast is a great way to deliver information, but you need a way to</p>
<ul>
<li>Make a new blog post for each episode. At minimum, re-post  the show description you embed in the MP3 (you do that right?). Even better, add as much information (and  as many tags) as you can. The ideal situation is a summary of the  show&#8217;s contents broken down by when in the episode they appear, followed  by a full transcript of the entire show (if you go this far, place the  transcript after the blog&#8217;s &#8220;more&#8221; tag so it only appears if people view  the entire post).</li>
<li>If at all possible, add a  picture to each blog post &#8212; and don&#8217;t take it yourself. Do a search for  Creative Commons licensed images, or look for appropriately-licensed  photos on Flickr. Tell the image&#8217;s creator that you used it, even if the  license doesn&#8217;t require it &#8212; they may be flattered enough to tell  others. Whenever you use a photo, add a comment to the image on Flickr  (or wherever it came from) letting other viewers know that you used it.  This will let new people know about your show indirectly, and look good  for the photographer.</li>
<li>Name your blog and show  appropriately: Either give the blog the same name as the show/podcast,  or make a category on your blog that matches the name of the show.  Ideally, you would have the URL, name of the show, and name of the blog  be the same.</li>
<li>Put prominent links to your RSS feed and your  iTunes store URL (found by right-clicking the image in your iTunes  listing) in the sidebar of your blog, and consider putting them at the  end of each post as well.</li>
<li>Embed individual episode players in each  episode&#8217;s post. In addition, provide direct links to the MP3 download  for each episode in that episode&#8217;s blog post.</li>
<li>Optionally,  put a direct link to your podcast&#8217;s RSS feed, but replace &#8220;http://&#8221; with  &#8220;itpc://&#8221; this will immediately subscribe anyone who clicks it to your  show in iTunes, rather than just bring them to your iTunes listing.</li>
<li>Add  links to your social networking profiles (Facebook, Twitter, LinkedIn,  etc.) in the sidebar. This will get you more friends and followers &#8212;  AKA people you can easily tell about your future episodes.</li>
<li>Use a  service like Feedburner to provide an email-based subscription to your  RSS feed. This will appeal to less tech-savvy members of the audience.</li>
<li>Make  sure your blog allows easy sharing of your posts to Facebook, Twitter,  and other social media sites. You want people to be able to click a  button and re-post an episode easily. If your blog doesn&#8217;t currently  support this, look for a plugin that adds it &#8212; they&#8217;re everywhere.</li>
<li>If  you have the technical ability, make a 30-second audio promo for your  show, and ask others to play it. Include a link to the MP3 of you promo  on your site, and encourage visitors to share it.</li>
<li>Always make  sure that comments are enabled on every post on your blog. You want  people to be able to discuss the episodes where they find them. If people comment, reply promptly &#8212; you want your audience to feel like you care about them.</li>
</ul>
]]></content:encoded>
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		</item>
		<item>
		<title>Booking Guests for Your Podcast</title>
		<link>http://www.podcastconsultant.net/2010/03/17/booking-guests-for-your-podcast/</link>
		<comments>http://www.podcastconsultant.net/2010/03/17/booking-guests-for-your-podcast/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 09:39:25 +0000</pubDate>
		<dc:creator>Adam</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[Basics]]></category>
		<category><![CDATA[Techniques]]></category>

		<guid isPermaLink="false">http://www.podcastconsultant.net/?p=158</guid>
		<description><![CDATA[Before you interview a guest on your show, someone has to track them  down, ensure they are willing and able to talk to you at the time  required, and check that they can actually speak intelligently and  coherently on the topic you want to cover. This list will help you go  [...]]]></description>
			<content:encoded><![CDATA[<p>Before you interview a guest on your show, someone has to track them  down, ensure they are willing and able to talk to you at the time  required, and check that they can actually speak intelligently and  coherently on the topic you want to cover. This list will help you go  from &#8220;I want to talk to someone about [topic]&#8221; to &#8220;Dr. Topic Expert,  it&#8217;s so nice you could join us&#8230;&#8221;</p>
<p>Getting started</p>
<ul>
<li>Finding  the right guest means being a researcher, a detective, and a salesman.  You need to learn about the topic and discover who the experts are in  that area, track those people down and get them on the phone, then  convince them to take part in the interview.</li>
<li>You&#8217;ll also need to  make sure that the guest really is an expert in the area you want to  cover, and that they can handle talking about it under the pressure of a recording situation.</li>
<li>Beyond just testing to make sure that  the guest will survive the interview, you also need to decide if they  will be engaging enough that your listeners will enjoy their  contribution to the show.</li>
</ul>
<p>Booking celebrities</p>
<ul>
<li>If  you hope to have a famous person on your show, realize that they are  going to see it as doing you a favor, not the other way around. For the  most part, celebrities will have higher-profile ways to get their  stories out than being a guest on a podcast, so you need to understand their motive for talking to you.</li>
<li>You  will most likely need to talk to a celebrity&#8217;s publicist, press  secretary, or other &#8220;handler&#8221; before you can talk to the person  themselves, so you have to impress upon that person that you have done  your research and are truly fascinated with their boss&#8217;s work (their  latest album, book, or sponsored legislation).</li>
<li>If the &#8220;official&#8221;  point of contact doesn&#8217;t work out, sometimes you can go through your  target guest&#8217;s manager, chief of staff, or someone else who you know has  access to the person.</li>
<li>If &#8220;we just don&#8217;t have the time&#8221; is a  problem, ask &#8220;How can I make it more convenient for you?&#8221; Perhaps you  can book it well in advance, or can schedule a time when the celebrity  will be in the car or taking a break. Some celebrities are less busy outside of &#8220;prime time,&#8221; so  if you&#8217;re willing to willing to get up early or stay up late, you might  get the interview you couldn&#8217;t swing otherwise.</li>
</ul>
<p>Booking a topic  rather than a person</p>
<ul>
<li>Sometimes you want an oceanographer, an  expert on immigration, or a car salesman, rather than a specific  person. In other cases, you want to talk to someone whose house has been  foreclosed or who has survived leukemia. In these cases, you want to  know how to do your research and &#8212; once you find them &#8212; approach the  potential guest with warmth and friendliness.</li>
<li>Start with an  internet news search on the topic. If you find someone who has been  profiled in an article, you know that they are open to talking about the  topic. This also helps solve the &#8220;How did you find me?&#8221; problem &#8212; you  saw them mentioned in the paper or heard them interviewed on the radio.</li>
<li>If  you are looking for an expert, try searching for the topic on  Amazon.com. This will give you an instant list of authors who have  written about something, along with brief biographies of many of them  that may aid your getting in touch with them.</li>
<li>For cancer  survivors, working-class artists, horseback riding enthusiasts, or other  such people, look to online forums or other meeting places that cater  to your target group. Look around a site, then start contacting  contributors with the qualifications you are looking for.</li>
<li>For  more geographically-focused topics (a Pit Bull ban in a certain city, or  South Florida retirement communities, for example), look to the local  newspapers. The writers to the letters-to-the-editor section or people  quoted in articles on the topic can be great contacts and guests.</li>
<li>Be  ready to explain exactly who you are and what your show is &#8212; both in  terms of coverage and technology. Many people are still unfamiliar with podcasts, so be ready with a quick &#8220;it&#8217;s radio that people listen  to online&#8221; explanation. It also helps to know how many people are  listening, and what types of people make up your audience. This will  help to convince someone that it is worth their time to talk to you.</li>
</ul>
<p>The  pre-interview</p>
<ul>
<li>Once you&#8217;ve gotten in touch with your  potential guest, you need to do a pre-interview. The purpose of this  conversation (which in some cases can last as long as the actual  interview) is four-fold: to make sure the person is actually  knowledgeable, to gather information to make the actual interview go more  smoothly, to find out if the person will make a good guest, and to  schedule the official interview.</li>
<li>It is important to ask questions  about the topic, not just about the person&#8217;s availability. If your  questions are somewhat open-ended, you will get a better sense of the  person&#8217;s ability to react on-the-fly, to sound like they&#8217;re having a  conversation rather than giving a lecture, and &#8212; more importantly &#8212; to  tell interesting stories.</li>
<li>Be sure to follow up on any vague  answers to make sure that the person can really address the topic  head-on, and ask &#8220;Can you give me an example?&#8221; a couple of times to hear  what kind of stories they tell.</li>
<li>Once you are sure you want this  person to be a guest on your show, explain to them how the recording will work, and offer to do a short test with them  if they are uncomfortable with the technology.</li>
</ul>
<p>If you&#8217;ve done these things, you&#8217;ll be head and shoulders above other podcasters (and many TV and radio hosts) when you actually interview your guest. Your listeners will appreciate the professional outcome &#8212; and so will your guest.</p>
]]></content:encoded>
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		<item>
		<title>Social Media Tools: An Explanation for “the Rest of Us”</title>
		<link>http://www.podcastconsultant.net/2009/04/11/social-media-tools-an-explanation-for-%e2%80%9cthe-rest-of-us%e2%80%9d/</link>
		<comments>http://www.podcastconsultant.net/2009/04/11/social-media-tools-an-explanation-for-%e2%80%9cthe-rest-of-us%e2%80%9d/#comments</comments>
		<pubDate>Sun, 12 Apr 2009 00:36:13 +0000</pubDate>
		<dc:creator>Adam</dc:creator>
				<category><![CDATA[Basics]]></category>
		<category><![CDATA[Site Tools]]></category>
		<category><![CDATA[Techniques]]></category>
		<category><![CDATA[Words from Adam]]></category>

		<guid isPermaLink="false">http://www.podcastconsultant.net/?p=105</guid>
		<description><![CDATA[Lately, I’ve been talking to a lot of people who have yet to jump on the social media bandwagon. They aren’t necessarily technophobic, they just have other things to focus on in their business or their lives. Because of what I do, these people tend to ask me “What is all of this online stuff [...]]]></description>
			<content:encoded><![CDATA[<p>Lately, I’ve been talking to a lot of people who have yet to jump on the social media bandwagon. They aren’t necessarily technophobic, they just have other things to focus on in their business or their lives. Because of what I do, these people tend to ask me “What is all of this online stuff good for?”</p>
<p>That’s actually a really good question to be asking if you aren’t used to using all of these sites every day. Not “Where so I start?” or “How do I get into it?” but — especially if you are only doing it to further your business — “What, specifically, are these tools for, and how do I use them to my benefit?”</p>
<p>So, for those of us you who want a roadmap before you run out into traffic, I’ll try to explain a few of the big sites people are excited about right now. The goal isn’t to get you to use all of these, but to help you understand the tools in a basic way that allows <em>you</em> to decide whether or not to try them.</p>
<h3>Twitter</h3>
<p><a href="http://twitter.com/" target="_blank">Twitter</a> asks “What are you doing?” right at the top of their site. It was originally designed as a way to let your friends know what you were up to in short, easy-to-share portions (”I’m about to get a drink at Starbucks on Washington St. if anyone wants to join me.”). It quickly morphed into a public forum where anyone can talk to anyone — and everyone — else about what interests them.</p>
<p>Now, you can easily send messages to a few different groups through Twitter:</p>
<ul>
<li>People who are interested in what you, personally, have to say (your <a href="http://help.twitter.com/forums/10711/entries/14019" target="_blank">followers</a>).</li>
<li>People who are interested in a specific topic (through <a href="http://en.wikipedia.org/wiki/Tag_%28metadata%29#Hash_tags" target="_blank">hashtags</a> or <a href="http://search.twitter.com/" target="_blank">Twitter Search</a>).</li>
<li>Any individual you want to send a specific message to, or you want to ask a question of (using the “@” sign and their Twitter name, e.g. @AdamWeiss).</li>
</ul>
<p>Twitter is good for connecting with like-minded people, or for keeping up on the absolute latest news in a particular area. In a mundane example, you could track all mentions of “MBTA” to get a feel for what is happening on Boston’s public transit system. While that is mainly just a curiosity for most, if you are a PR person for the agency, it could be quite useful information. If you have a brand — or just a concept that is very important  to your business — Twitter can provide a window into the latest news, attitudes, and happenings in any field.</p>
<p>Oh, and putting your recent Twitter updates on your website is a great way to always have fresh information for visitors.</p>
<h3>Facebook</h3>
<p><a href="http://www.facebook.com/" target="_blank">Facebook</a> is the current 800-pound gorilla in the social networking world. It is a place to connect with people you know, both personally and professionally. You set up a profile, with your picture, work and education vitals, interests, and basic contact information. You then find friends, colleagues, and old classmates and ask to be their “friend.” This lets you both keep current on what the other is doing and exchange messages.</p>
<p>Whenever you publicly do something new on Facebook (add a friend, comment on a photo), everyone you know is able to see that and decide whether to check out the profile, website, or photo that you just visited. This can be a bit disconcerting at first, with everyone seemingly “stalking” your online life. However, it is really a way for you to spread your influence quickly and efficiently. If you post a news article you found about your industry on Facebook, everyone you know will have the opportunity to see it if they visit your page. If one of your friends likes it enough to post it themselves, all of <em>their </em>friends will see it was well.</p>
<p>So, when you say “I just met with my client ________, and we talked about their new great service,” you are broadcasting your expertise and your client’s work to a large number of people. Better yet, if one of your friends makes a comment as simple as “Congratulations!” on something you’ve posted, all of their friends will see that note, along with the information you posted to get the praise. If <em>two </em>friends respond to you, you will have reached twice as many people without doing much work at all.</p>
<p>There are many more things you can do with Facebook (create pages for your business, become a fan of your favorite TV show, post Twitter-like “status updates,” etc.), but the above is where you should start. You’ll be surprised at the number of friends you’ll have just after you sign up — my mom recently created an account <em>completely by accident</em>, and she had 50 friends by the end of the week!</p>
<h3>LinkedIn</h3>
<p><a href="http://www.linkedin.com/">LinkedIn</a>, when taken rather simplistically, can be considered “Facebook for Business.” It is a place where you can connect with people you have professional relationships with, get references and job referrals, and ask the experts in your contact list questions about their industries. It is also a good “mini-resume” and an automatically-updated Rolodex for people you do business with.</p>
<p>In my opinion, the one place where LinkedIn really shines is in its ability to help you find connections with the people you want to be talking to. If there is a particular expert or prospect who you want to get in touch with, a LinkedIn search will tell you who you know that knows them — and give you the option to ask for an introduction.</p>
<p>At this point, many people are using Facebook for a good number of the things LinkedIn is designed for, so — unless you know that a lot of people you want to interact with are already on LinkedIn and not on Facebook — I would recommend choosing Facebook over LinkedIn if you only want to sign up for just one of the two.</p>
<h3>Delicious</h3>
<p><a href="http://www.delicious.com/" target="_blank">Delicious</a> (formerly del.icio.us) is a social bookmarking site. That may be a bit of an odd concept, but it is a useful one. Delicious is like the bookmarks feature of your web browser, posted online. There are a lot of cool things that can be done with delicious, but the “beginner” version is pretty simple: you can bookmark sites that you like, organize them, and share them with other people in your field.</p>
<p>Adding a link to your delicious bookmarks on your website (or embedding the actual list there) can instantly turn you into an industry resource. If your opinions are respected by others in your field, they will want to see what you are reading online. Delicious is a simple way to do that without much effort at all.</p>
<h3>Digg</h3>
<p><a href="http://digg.com/" target="_blank">Digg</a> is based on a very simple but powerful concept: people want to look at the stuff other people like. If there is something you like online, you can submit a link to Digg, and millions of people will have the chance to vote on whether to put it on the front page of the site. If a link makes it onto the front page, it could get hundreds of thousands of clicks.</p>
<p>Digg ignores one of the best things about the web — the ability to find what is useful to <em>you</em>, regardless of whether it is popular — but getting noticed there can get you more attention than you can handle (servers routinely crash if a site gets “Dugg”). If you have a strong interest in one of the categories of sites Digg covers, you can find great information every day. Also, if you produce great information, submitting it to Digg gives you a shot at being seen by millions.</p>
<h3>YouTube</h3>
<p>Everyone has heard of <a href="http://www.youtube.com/" target="_blank">YouTube</a>, and almost everyone has used it at this point. Millions of videos are watched every day on the Google-owned site, so if you are producing videos for any reason, they should probably be there. YouTube is also a great resource for your blog or website — it is extremely simple to put a YouTube video that is relevant to your work on your site using the “embed” info next to YouTube’s player. This gives you access to great content for free, and allows your video to easily spread throught the web — something I just experienced when my <a href="http://www.youtube.com/watch?v=9IlvfEBJGx4" target="_blank">GV Mobile demo</a> got 60,000 views in just a few days.</p>
<p>YouTube is just the search and delivery system for the videos; you have to have one to put it up. You can go the “quick and sloppy” route and use your webcam, or you can work with a producer or videographer to put up some really high-quality footage using YouTube’s HD playback feature.</p>
<p>Video can add a lot to a website, but it can also detract. The merits of the medium is beyond the scope of this post, but if you are going to be making video, put it on YouTube.</p>
<p><em><strong>If this overview was useful to you, use it to try out some of the technologies I talked about: Tweet a link to it on Twitter, post it on your Facebook profile, save it on delicious, submit it to Digg, or even make a video about it for YouTube. The great thing about all of these tools is that they are easy to try, and it won’t really hurt anything if you decide not to get involved and delete your account. So, if one — or all — of these sites sounds good, give them a try!</strong></em></p>
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		<title>GarageBand &#8216;08: A Review for Podcasters</title>
		<link>http://www.podcastconsultant.net/2007/08/17/garageband-08-a-review-for-podcasters/</link>
		<comments>http://www.podcastconsultant.net/2007/08/17/garageband-08-a-review-for-podcasters/#comments</comments>
		<pubDate>Fri, 17 Aug 2007 23:49:20 +0000</pubDate>
		<dc:creator>Adam</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[Basics]]></category>
		<category><![CDATA[Equipment]]></category>
		<category><![CDATA[Techniques]]></category>
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		<description><![CDATA[Last week, Apple introduced iLife &#8216;08, the latest version of their multimedia software bundle – and that means a new version of the impressive GarageBand audio software. Of course, impressive is a strong term, but I would definitely apply it to a piece of software that gives you powerful and easy-to-use recording, mixing, and editing [...]]]></description>
			<content:encoded><![CDATA[<p>Last week, Apple introduced <a href="http://www.apple.com/ilife/" target="_blank">iLife &#8216;08</a>, the latest version of their multimedia software bundle – and that means a new version of the impressive <a href="http://www.apple.com/ilife/garageband/" target="_blank">GarageBand</a> audio software. Of course, <em>impressive</em> is a strong term, but I would definitely apply it to a piece of software that gives you powerful and easy-to-use recording, mixing, and editing tools as one fifth of an $80 package.</p>
<p>I picked up my copy at the local Apple Store the first day they were available, and I&#8217;ve used the new version for about 15 hours of recording and editing in the last week. This review will focus on the new features (both good and bad) I&#8217;ve seen in that time, and list a few things that I think were left out.</p>
<h2>What&#8217;s (Officially) New in Garageband &#8216;08?</h2>
<p>Apple&#8217;s <a href="http://www.apple.com/ilife/garageband/" target="_blank">GarageBand site</a> describes these new features for the software:</p>
<ul>
<li><em><strong>Magic GarageBand</strong></em><strong>:</strong> Play with a hand-picked band on a virtual stage. GarageBand generates a new project based on genre and performance styles.</li>
<li><strong><em>Multi-take recording</em>:</strong> Mark a region to repeat, record your part multiple times, and pick your best performance.</li>
<li><em><strong>Automation of tempo effects and instruments</strong></em><strong>:</strong> Set multiple edit points in a track to automate EQ and effect changes like a pro.</li>
<li><em><strong>Arrangements</strong></em><strong>:</strong> Define sections of your song – intro, verse, chorus – and copy, move, or delete at will.</li>
<li><strong><em>Visual EQ</em></strong><strong>:</strong> Graphically adjust frequencies for each track by clicking and dragging individual EQ bands.</li>
</ul>
<p>Four of these five listed improvements will be useful to many podcasters (while Magic GarageBand has a limited appeal for performers, it offers very little to podcasters), but there are many other enhancements under the hood.</p>
<h2>Recording Improvements</h2>
<h3></h3>
<h3>Increased Audio Resolution</h3>
<p>GarageBand 4 (the official version number of the new software) can now record at up to 24-bit resolution. This means that the software can differentiate between more levels of volume. That doesn&#8217;t mean that you can suddenly get louder without clipping, only that the loudness scale is more nuanced than before. Considering that the previous version of GarageBand could differentiate between 65,536 levels of volume (the same range a CD player can reproduce), the increase to 16,777,216 levels is mainly of interest to musicians.</p>
<p>If Apple had added more sampling rates (that&#8217;s the 22/44.1/48 kHz number you may have seen), it would be easier to import the audio from a digital video camera into GarageBand. Maybe that will come in the next version.</p>
<h3>Record Multiple Takes</h3>
<p><img src="http://www.podcastconsultant.net/wp-content/uploads/2007/08/takes.jpg" title="MultipleTakes" alt="MultipleTakes" align="right" height="152" width="224" />This will be an interesting feature for some podcasters: the ability to take as many tries at a section as you need, then pick the best one for your final project. This seems particularly useful for re-recording a section of an almost-finished show, as multiple takes on the first time through are as simple as leaving the recorder on and trying something again.</p>
<p>To use the multiple takes feature, click the <em><strong>cycle</strong></em> button in the playback controls section, then move or resize the yellow line that appears in a new track at the top of your project – it should cover the area where you are going to record your takes.</p>
<p>While this is a cool feature when you need it, I would like to recommend it with a warning: In my testing, if I set the yellow selection region so that it overlapped other audio, that audio would disappear from my recording when I finished recording the takes. If you are going to use this, either cut out the section you are going to replace, or just delete it entirely before you start the multiple take process.</p>
<h3>Automatic Level Control</h3>
<h3><img src="http://www.podcastconsultant.net/wp-content/uploads/2007/08/levelcontrol.jpg" title="Auto Level Control" alt="Auto Level Control" align="right" height="92" width="265" /></h3>
<p>There is a new checkbox in the track info pane for <strong><em>Automatic Level Control</em></strong>.  This feature is similar to the Auto Gain Control you see on some portable recorders, and it seems similarly unwise to use.</p>
<p>What Automatic Level Control attempts to do is adjust the recording input level down to keep loud sounds from clipping and boost it to keep quiet sounds audible. Unfortunately, this means that a few seconds of silence will result in the next sound recorded being much louder than it should be. I did a test of this, and it took a pause of just 5 seconds for the record level to get too loud for a decent recording. In other words, if you check this box, don&#8217;t ever pause to go over your notes or to take a drink of water.</p>
<h3>New 9,999 Measure Limit</h3>
<p>Earlier versions of GarageBand limited projects to 999 (GB 1 &amp; 2) or 1,999 (GB 3) measures, which at the default tempo meant that the longest podcasts you could produce with the software were 33 or 66 minutes. Of course, changing the tempo before you started recording could as much as triple the recording time, but it was still a limitation that frustrated many users.</p>
<p>In GarageBand 4, the limit has been increased to 9,999 measures, giving you 5 hours, 33 minutes and 16 seconds of recording time at the default 120 bpm tempo, or up to 16 hours, 39 minutes and 48 seconds of time if you reduce the tempo to the minimum 40 bpm. If that doesn&#8217;t work for you, your podcast is too long!</p>
<h2>Editing Improvements</h2>
<h3>Automation</h3>
<p><img src="http://www.podcastconsultant.net/wp-content/uploads/2007/08/automation.jpg" title="Automation" alt="Automation" align="right" height="231" width="191" />Apple&#8217;s list mentions that – in addition to volume automation – you can now control tempo, EQ, and effects with automation curves. What it leaves out is that these automation curves can now be locked to the track: if you move a region of sound, your adjustment curves (volume or otherwise) will move along with it. This one change puts an end to fixing all of your volume adjustments after you realize you missed an &#8220;um&#8221; and have to go back to edit it out. This is a major frustration I&#8217;ve had since I started podcasting with GarageBand two years ago, and it is finally fixed. Enable this feature by going to <strong><em>Control</em> &gt; </strong><em><strong>Lock Automation Curves to Regions</strong>.</em></p>
<p>The advertised automation improvement is of interest as well: Though the new tempo adjustment is mostly something for musicians, the ability to add a bit of echo or EQ to one part of a track can be useful if you want to make a quick fix or enhancement without making a new track and copying the offending section over. For some, this may be a big help, but for me, it is mainly a time-saver for those few instances where you need to do something like that.</p>
<h3>Delete and Move</h3>
<p>This is a very simple but useful feature for podcasters. It deletes an audio region and moves the regions that follow it earlier on the timeline to take its place. This – combined with the ability to lock adjustments to the audio– will make it far easier to remove a piece of an already-edited podcast without a headache. Also, if you edit by cutting out sections, deleting them, and then moving the later regions toward the beginning of the timeline, this will remove a step from your editing process. Luckily, there is a simple keyboard shortcut for this operation (control-Delete) which gives you an easy choice: &#8220;Delete and Move,&#8221; or simply &#8220;Delete.&#8221;</p>
<h3>Alignment Guides</h3>
<p><img src="http://www.podcastconsultant.net/wp-content/uploads/2007/08/alignmentguides.jpg" title="Alignment Guides" alt="Alignment Guides" align="right" height="156" width="442" />GarageBand 4 now includes Alignment Guides (<strong><em>Control</em> &gt; <em>Show Alignment Guides</em></strong>), a feature that has been borrowed from <a href="http://http://www.apple.com/iwork/keynote/" target="_blank">Keynote</a>, <a href="http://www.apple.com/iwork/pages/" target="_blank">Pages</a>, and other Apple software. I have a love/hate relationship with Alignment Guides in other programs, and that seems to have carried over to their use in GarageBand as well.</p>
<p>With Alignment Guides enabled, it is far easier to align audio regions and automation tracks with one another. In fact, it not only makes it easier, it makes it almost unavoidable (this is where the love/hate part comes in). When activated, this feature not only conjures little lines to tell you when your regions are aligned, it also snaps the regions into alignment if they are only <em>almost</em> aligned. At the default zoom level, this means that you can&#8217;t make adjustments within about 1.5 seconds of an edit or volume automation adjustment without snapping to that nearby point.</p>
<p>This feature is great for making sure there are no gaps in a recording with background noise, but bad when you want to tweak something forward or backward a fraction of a second. Luckily, it is easy to switch on and off when needed.</p>
<h3>Arrange Track</h3>
<p><img src="http://www.podcastconsultant.net/wp-content/uploads/2007/08/arrange.jpg" title="Arrange" alt="Arrange" align="right" height="222" width="296" />The Arrangements feature (<strong><em>Track </em>&gt; </strong><em><strong>Show Arrange Track</strong>)</em> isn&#8217;t just for musicians to keep the verses and the chorus straight, it can be useful for podcasting as well – but not as useful as I&#8217;d hoped.</p>
<p>Arrange allows you to select and move whole sections of a GarageBand Project as blocks – including all of the tracks, automations, and audio regions. Unfortunately, you can&#8217;t treat these &#8220;Arrange Regions&#8221; like you would the audio regions in a project. If you move a region to the left two seconds and let go, it won&#8217;t move the contents of that region two seconds earlier in the file. Instead, the Arrange Region will trade places with the previous region in the project – even if that places it 10 minutes earlier in the recording.</p>
<p>I can see the Arrange Track being useful as a way to keep track of the sections of a long podcast, or to rearrange large segments of your show, but it doesn&#8217;t behave the way everything else in GarageBand does so I probably won&#8217;t use it much.</p>
<h3>Type-In Time on the LCD</h3>
<p><img src="http://www.podcastconsultant.net/wp-content/uploads/2007/08/time-code.jpg" title="Time Code" alt="Time Code" align="right" height="54" width="206" />Another simple one, but a nice addition: if you want to go to a particular spot in your project, you can now double-click on the time display LCD and enter the target time (or measure) to bring the play head – and your view – to that spot in the project.</p>
<h3>More Refined Auto-Ducking</h3>
<p>I do all of my ducking manually (ducking is reducing the volume of background tracks when  foreground tracks come in), but I have heard that the Auto-Ducking feature in GarageBand is popular with some people. Part of the reason I didn&#8217;t use it was its lack of options – something that has just been solved in GarageBand 4. The newly-adjustable ducking tool seems to work pretty well when set right, but I still prefer doing it manually.</p>
<h3>Visual EQ</h3>
<p><img src="http://www.podcastconsultant.net/wp-content/uploads/2007/08/visualeq.jpg" title="Visual EQ" alt="Visual EQ" align="right" height="170" width="215" />GarageBand&#8217;s equalizer settings have been greatly improved in this latest version, with a new visual EQ editor that includes an overlayed spectrum analyzer. This makes it easy to adjust equalization by picking one of the presets, then fine-tuning the sound by dragging the blue line that represents the adjustments being applied.</p>
<p>This was one of the tools that I didn&#8217;t know I needed until I had it – it has proved itself useful many times in the first week I&#8217;ve had it.</p>
<h2>Exporting Improvements</h2>
<h3>Normalization</h3>
<p>Garageband has a new checkbox in the Advanced section of the application preferences called <strong><em>Export Projects at Full Loudness</em></strong>. This adjusts the loudest sound in the recording to be at 100% volume, insuring that your listeners won&#8217;t have to boost the volume too much on their end to listen to your show.</p>
<h3>New <em>Share</em> Options</h3>
<p>The <strong><em>Share</em> &gt; </strong><em><strong>Send Song to iTunes</strong> </em>menu item now lets you set the metadata (album, artist, etc.) and playlist you would like to use when exporting your song to iTunes. This can save you a step or two when exporting audio that doesn&#8217;t fit your default &#8220;My Info&#8221; settings in the GarageBand Preferences. The other big improvement is the ability to select what format and bitrate your projects are exported in. That&#8217;s right, you can now create AIFF, MP3, and AAC files <em>right in GarageBand</em>. In addition, all of these option are available whether you&#8217;ve selected &#8220;Create New Podcast Episode&#8221; or &#8220;Create New Music Project&#8221; when you first open your file – no more AAC-only podcasts!</p>
<p>In addition to the Send Song to iTunes option, there is a new <strong><em>Share</em> &gt; <em>Export Song to Disk</em></strong> choice as well. This option gives you the same compression and bitrate settings as the iTunes export, then asks you what folder you&#8217;d like your finished file deposited in. This is a great feature that allows you to bypass iTunes entirely – as long as you don&#8217;t use it to add artwork or shownotes to the file.</p>
<h2>Conclusion</h2>
<p>GarageBand &#8216;08 (or GarageBand 4, whichever name you want to call it) includes many time-saving and headache-saving improvements over the previous version. It also includes some new features that – if used properly – will improve the overall sound and quality of your podcast. For a heavy GarageBand user, I see these improvements as nearly worth the $80 pricetag for the iLife suite. Of course, iLife includes iPhoto, iMovie, iDVD, and iWeb in addition to GarageBand, so the purchase should be a no-brainer for the Mac-based podcaster.</p>
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