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  • Adam Weiss

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    • Adam Weiss is a Boston-based podcaster and podcast consultant.

Archive for the 'Words from Adam' Category

Updated “About Me” Page — Now With Clients

Posted by Adam on 28th April 2008

I’ve been very busy with projects over the last few months, and I have not posted much new information. I have a number of new posts in the works on topics ranging from hosting providers to improved recording environments. Until then, I wanted to point out that I have updated my About Me page to include a partial list of clients, for those who are interested in knowing more about what I’ve been up to.

Select List of Nationally-Recognized Clients

I have had formal business relationships with these organizations (or their podcasting contractors):

Alliance for Climate Protection
California Academy of Sciences
Cone, Inc.
Dallas Wind Symphony
Forrester Research
Fort Worth Symphony
Monterey Bay Aquarium
Museum of Science, Boston
San Francisco Bay Joint Venture
Tulsa Symphony Orchestra

I have provided help to these organizations, but haven’t entered into a more formal consulting arrangement:

National Academy of Sciences
New Scientist Magazine
New England Aquarium
Ontario Science Centre
Oregon Museum of Science and Industry
Union of Concerned Scientists

Posted in Words from Adam | No Comments »

New Podcast: The Puzzle Podcast

Posted by Adam on 1st October 2007

I’d like to officially announce my newest podcasting endeavor: The Puzzle Podcast.

I’m co-hosting this short weekly show of brainteasers with David Leschinsky, the owner of Eureka Puzzles, a popular puzzle and game store in Brookline, Massachusetts. The premise is simple: we pick a puzzle type for the week, explain how it works and do an example or two. We finish each episode with a harder one for the listeners to work on until next week’s show (when we’ll give the answer).PuzzlePodcast.com

The motivation for starting this show was actually this episode of This American Life. After listening to that show, I was inspired to do some more puzzles, so I went to my computer to find some puzzle podcasts. I figured there would be dozens of them, so I was shocked to find exactly one: the NPR Sunday Puzzle with Will Shortz. Now, I do like this segment, but it focuses on one specific type of word puzzle — and it is really just part of a longer radio program.

So, with the strong feeling that there should be a good puzzle podcast that featured puzzles of all types, I decided to start one. I quickly registered PuzzlePodcast.com, contacted David (who I knew from this interview I did with him for Boston Behind the Scenes), and got recording.

I’ll write a more technical post about setting up the show soon, but for now I’d like to invite you over to PuzzlePodcast.com to try your hand at our puzzles. I’ve attached the first episode to this post, and there are two more already up on the main site. If you hurry over today, you’ll still have a chance to with this week’s prize before the next episode goes out tomorrow.

As David always says, Happy Puzzling!

icon for podpress  Puzzle Podcast #1 [4:06m]: Play Now | Play in Popup | Download

Posted in Samples, Words from Adam | 4 Comments »

GarageBand ‘08: A Review for Podcasters

Posted by Adam on 17th August 2007

Last week, Apple introduced iLife ‘08, the latest version of their multimedia software bundle – and that means a new version of the impressive GarageBand audio software. Of course, impressive is a strong term, but I would definitely apply it to a piece of software that gives you powerful and easy-to-use recording, mixing, and editing tools as one fifth of an $80 package.

I picked up my copy at the local Apple Store the first day they were available, and I’ve used the new version for about 15 hours of recording and editing in the last week. This review will focus on the new features (both good and bad) I’ve seen in that time, and list a few things that I think were left out.

What’s (Officially) New in Garageband ‘08?

Apple’s GarageBand site describes these new features for the software:

  • Magic GarageBand: Play with a hand-picked band on a virtual stage. GarageBand generates a new project based on genre and performance styles.
  • Multi-take recording: Mark a region to repeat, record your part multiple times, and pick your best performance.
  • Automation of tempo effects and instruments: Set multiple edit points in a track to automate EQ and effect changes like a pro.
  • Arrangements: Define sections of your song – intro, verse, chorus – and copy, move, or delete at will.
  • Visual EQ: Graphically adjust frequencies for each track by clicking and dragging individual EQ bands.

Four of these five listed improvements will be useful to many podcasters (while Magic GarageBand has a limited appeal for performers, it offers very little to podcasters), but there are many other enhancements under the hood.

Recording Improvements

Increased Audio Resolution

GarageBand 4 (the official version number of the new software) can now record at up to 24-bit resolution. This means that the software can differentiate between more levels of volume. That doesn’t mean that you can suddenly get louder without clipping, only that the loudness scale is more nuanced than before. Considering that the previous version of GarageBand could differentiate between 65,536 levels of volume (the same range a CD player can reproduce), the increase to 16,777,216 levels is mainly of interest to musicians.

If Apple had added more sampling rates (that’s the 22/44.1/48 kHz number you may have seen), it would be easier to import the audio from a digital video camera into GarageBand. Maybe that will come in the next version.

Record Multiple Takes

MultipleTakesThis will be an interesting feature for some podcasters: the ability to take as many tries at a section as you need, then pick the best one for your final project. This seems particularly useful for re-recording a section of an almost-finished show, as multiple takes on the first time through are as simple as leaving the recorder on and trying something again.

To use the multiple takes feature, click the cycle button in the playback controls section, then move or resize the yellow line that appears in a new track at the top of your project – it should cover the area where you are going to record your takes.

While this is a cool feature when you need it, I would like to recommend it with a warning: In my testing, if I set the yellow selection region so that it overlapped other audio, that audio would disappear from my recording when I finished recording the takes. If you are going to use this, either cut out the section you are going to replace, or just delete it entirely before you start the multiple take process.

Automatic Level Control

Auto Level Control

There is a new checkbox in the track info pane for Automatic Level Control. This feature is similar to the Auto Gain Control you see on some portable recorders, and it seems similarly unwise to use.

What Automatic Level Control attempts to do is adjust the recording input level down to keep loud sounds from clipping and boost it to keep quiet sounds audible. Unfortunately, this means that a few seconds of silence will result in the next sound recorded being much louder than it should be. I did a test of this, and it took a pause of just 5 seconds for the record level to get too loud for a decent recording. In other words, if you check this box, don’t ever pause to go over your notes or to take a drink of water.

New 9,999 Measure Limit

Earlier versions of GarageBand limited projects to 999 (GB 1 & 2) or 1,999 (GB 3) measures, which at the default tempo meant that the longest podcasts you could produce with the software were 33 or 66 minutes. Of course, changing the tempo before you started recording could as much as triple the recording time, but it was still a limitation that frustrated many users.

In GarageBand 4, the limit has been increased to 9,999 measures, giving you 5 hours, 33 minutes and 16 seconds of recording time at the default 120 bpm tempo, or up to 16 hours, 39 minutes and 48 seconds of time if you reduce the tempo to the minimum 40 bpm. If that doesn’t work for you, your podcast is too long!

Editing Improvements

Automation

AutomationApple’s list mentions that – in addition to volume automation – you can now control tempo, EQ, and effects with automation curves. What it leaves out is that these automation curves can now be locked to the track: if you move a region of sound, your adjustment curves (volume or otherwise) will move along with it. This one change puts an end to fixing all of your volume adjustments after you realize you missed an “um” and have to go back to edit it out. This is a major frustration I’ve had since I started podcasting with GarageBand two years ago, and it is finally fixed. Enable this feature by going to Control > Lock Automation Curves to Regions.

The advertised automation improvement is of interest as well: Though the new tempo adjustment is mostly something for musicians, the ability to add a bit of echo or EQ to one part of a track can be useful if you want to make a quick fix or enhancement without making a new track and copying the offending section over. For some, this may be a big help, but for me, it is mainly a time-saver for those few instances where you need to do something like that.

Delete and Move

This is a very simple but useful feature for podcasters. It deletes an audio region and moves the regions that follow it earlier on the timeline to take its place. This – combined with the ability to lock adjustments to the audio– will make it far easier to remove a piece of an already-edited podcast without a headache. Also, if you edit by cutting out sections, deleting them, and then moving the later regions toward the beginning of the timeline, this will remove a step from your editing process. Luckily, there is a simple keyboard shortcut for this operation (control-Delete) which gives you an easy choice: “Delete and Move,” or simply “Delete.”

Alignment Guides

Alignment GuidesGarageBand 4 now includes Alignment Guides (Control > Show Alignment Guides), a feature that has been borrowed from Keynote, Pages, and other Apple software. I have a love/hate relationship with Alignment Guides in other programs, and that seems to have carried over to their use in GarageBand as well.

With Alignment Guides enabled, it is far easier to align audio regions and automation tracks with one another. In fact, it not only makes it easier, it makes it almost unavoidable (this is where the love/hate part comes in). When activated, this feature not only conjures little lines to tell you when your regions are aligned, it also snaps the regions into alignment if they are only almost aligned. At the default zoom level, this means that you can’t make adjustments within about 1.5 seconds of an edit or volume automation adjustment without snapping to that nearby point.

This feature is great for making sure there are no gaps in a recording with background noise, but bad when you want to tweak something forward or backward a fraction of a second. Luckily, it is easy to switch on and off when needed.

Arrange Track

ArrangeThe Arrangements feature (Track > Show Arrange Track) isn’t just for musicians to keep the verses and the chorus straight, it can be useful for podcasting as well – but not as useful as I’d hoped.

Arrange allows you to select and move whole sections of a GarageBand Project as blocks – including all of the tracks, automations, and audio regions. Unfortunately, you can’t treat these “Arrange Regions” like you would the audio regions in a project. If you move a region to the left two seconds and let go, it won’t move the contents of that region two seconds earlier in the file. Instead, the Arrange Region will trade places with the previous region in the project – even if that places it 10 minutes earlier in the recording.

I can see the Arrange Track being useful as a way to keep track of the sections of a long podcast, or to rearrange large segments of your show, but it doesn’t behave the way everything else in GarageBand does so I probably won’t use it much.

Type-In Time on the LCD

Time CodeAnother simple one, but a nice addition: if you want to go to a particular spot in your project, you can now double-click on the time display LCD and enter the target time (or measure) to bring the play head – and your view – to that spot in the project.

More Refined Auto-Ducking

I do all of my ducking manually (ducking is reducing the volume of background tracks when foreground tracks come in), but I have heard that the Auto-Ducking feature in GarageBand is popular with some people. Part of the reason I didn’t use it was its lack of options – something that has just been solved in GarageBand 4. The newly-adjustable ducking tool seems to work pretty well when set right, but I still prefer doing it manually.

Visual EQ

Visual EQGarageBand’s equalizer settings have been greatly improved in this latest version, with a new visual EQ editor that includes an overlayed spectrum analyzer. This makes it easy to adjust equalization by picking one of the presets, then fine-tuning the sound by dragging the blue line that represents the adjustments being applied.

This was one of the tools that I didn’t know I needed until I had it – it has proved itself useful many times in the first week I’ve had it.

Exporting Improvements

Normalization

Garageband has a new checkbox in the Advanced section of the application preferences called Export Projects at Full Loudness. This adjusts the loudest sound in the recording to be at 100% volume, insuring that your listeners won’t have to boost the volume too much on their end to listen to your show.

New Share Options

The Share > Send Song to iTunes menu item now lets you set the metadata (album, artist, etc.) and playlist you would like to use when exporting your song to iTunes. This can save you a step or two when exporting audio that doesn’t fit your default “My Info” settings in the GarageBand Preferences. The other big improvement is the ability to select what format and bitrate your projects are exported in. That’s right, you can now create AIFF, MP3, and AAC files right in GarageBand. In addition, all of these option are available whether you’ve selected “Create New Podcast Episode” or “Create New Music Project” when you first open your file – no more AAC-only podcasts!

In addition to the Send Song to iTunes option, there is a new Share > Export Song to Disk choice as well. This option gives you the same compression and bitrate settings as the iTunes export, then asks you what folder you’d like your finished file deposited in. This is a great feature that allows you to bypass iTunes entirely – as long as you don’t use it to add artwork or shownotes to the file.

Conclusion

GarageBand ‘08 (or GarageBand 4, whichever name you want to call it) includes many time-saving and headache-saving improvements over the previous version. It also includes some new features that – if used properly – will improve the overall sound and quality of your podcast. For a heavy GarageBand user, I see these improvements as nearly worth the $80 pricetag for the iLife suite. Of course, iLife includes iPhoto, iMovie, iDVD, and iWeb in addition to GarageBand, so the purchase should be a no-brainer for the Mac-based podcaster.

Posted in Basics, Techniques, Advice, Equipment, Words from Adam | No Comments »

Promoting Your Podcast to Get More Listeners

Posted by Adam on 1st May 2007

A common dilemma: you have a podcast, but nobody is listening.

Before I get into what to do about that, here’s something to make you feel better:

As of April 30th, 2007, Feedburner is tracking the feeds of 106,270 podcasts. A few months ago, the company said that they were tracking about 6,200,000 people subscribed to those podcasts. If you put those two numbers together, you’ll see that the average podcast has about 60 subscribers. Since this is the average, and there are podcasts with tens or hundreds of thousands of subscribers pulling that number way up, your little podcast may be doing better than you thought!

Of course, most people are aiming for more than 60 subscribers with their podcast, so I’ve compiled a list of ways to accomplish that:

  1. Make Your Show Better

    Before you attempt to increase your listenership, your show has to be good. A rule you should always follow is “Every episode must be one you would want to listen to.” You can drive people to your site, but if the show they find isn’t compelling, they will listen once and never return. These tips will only work if your work is good enough to hold an audience.

  2. Build a Blog for Your Show

    You do have a website for your podcast, right? If not, get one NOW. If you do have a site and it isn’t running on a blogging system like Blogger, WordPress, or TypePad, I would seriously recommend switching to a blogging platform for the site. This is because the search engines know what to do with blogs, and therefore index the content pretty reliably. Some also index anything that looks like a blog more often than other sites, giving you a leg up if you publish often. In addition, some of the later tips work better if you are using a blogging system for your site.

  3. Run an Easy-to-Use Site

    Don’t let the first thing your visitors see be clutter. The top of the site should have a prominent title that gives people a good idea of what they are going to find there. At least one episode of your podcast (or post from your blog) should be immediately obvious when arriving at the page. You should also have large “subscribe” buttons for iTunes and your RSS feed — and they should be right near the top of the page so people don’t have to search for them. If your target audience is not that tech savvy (e.g. yours may be the first podcast they encounter), set up an email subscription system and feature it prominently on the site.

  4. List Your Podcast in Podcasting and Blogging Directories

    Everyone should be listed with iTunes, Yahoo! Podcasts, Digg Podcasts, Technorati, and Podzinger. There are many other directories (you can find a good list here), but these are the ones I consider “Must Haves.” Why? Well, iTunes and Yahoo are the two most popular directories, Digg is a newcomer with the potential to bring in a huge number of listeners, and Technorati and Podzinger are two of the best ways for people to find your individual episodes through searching.

  5. Tag Everything

    Another advantage of using a blogging platform is tagging. Tags are metadata — words and phrases that relate to the podcast or blog post they are associated with. Tags are especially important for podcasting, as the text associated with an episode may not include search terms that are relevant to the audio. I just had an example of this yesterday with the latest episode of Boston Behind the Scenes: the subject of the show has a strong connection to both the Boston Public Library and the MFA, but I didn’t specifically mention that in the blog post for the episode. By tagging the post “Boston Public Library,” I allow people to find the post with a search without cluttering up the page with extra text.

  6. Contribute to Other Sites

    Let’s say you do a podcast about cars. There are tons of blogs, news sites, and discussion boards about cars. In fact, if you are enough of a car person to do a podcast about cars, you probably frequent many of those sites already. So, next time you go to one of your favorite car blogs, post a comment.

    Don’t just spam for you podcast, but write something useful. The magic is in the “URL” box on the comment form. Put your podcast site in that box, and you suddenly have a link from a major car site to your show. This will bring you a few more hits and will look good to Google/Technorati/etc. That second part is very important — it dictates where you show up in search results.

    Of course, you shouldn’t just stop at comments. Submit an article (with your link) to a prominent site. It can be about anything at all, but will be more successful if it is at least somewhat related to your podcast. If they accept it, you will get a bunch of traffic from that page, and you will look even better to Google. I did this with my Boston Behind the Scenes episode on the Boston Marathon: this story on Slashdot about an astronaut running the marathon brought in hundreds of visitors — some of whom are now subscribers.

  7. Include Pictures in Your Posts

    This may sound more like a way to keep people at your site than to bring them there, but it can do double duty. The reason is that you need a source for your pictures. Of course, the world’s source for pictures over the last few years has been Flickr, and that’s where you should go as well. Always ask permission before using a picture (or at least notify the photographer via email if you found it in a Creative Commons search), and post a comment on the photo. Include a link back to your site in the comment, and you’ve made another connection!

    If you take your own pictures, post them on Flickr and link their descriptions back to your site. If the pictures you take (or select from other photographers) are interesting enough to generate a lot of views, you’ll have another source of hits to go with your boosted search engine ranking.

  8. Make Connections When Referencing Other Sites

    If you mention anything from another site, be sure to include a link in your show notes. If the site you are citing supports trackbacks, use that to get another link to your site in the wild. If there is no way to comment or add a trackback, send an email to the site’s owner letting them know how you used their content. They will appreciate the notice, and may mention your site as a result.

  9. Use Social Media Sites

    I wrote “social media” because I wanted to emphasize that I’m not just talking about MySpace here. If your audience is on MySpace, you should set up an account and post your episodes using their blogging tool. If your audience is more of a Gather crowd, post your episodes there (with links back to your site!). Set up a del.icio.us account and post your episodes there (with generous tagging). Post all of your episodes on PopCurrent and Digg (not just in the podcast category), then put buttons on your site to encourage your visitors to vote for your entries. Of course, if there are other such sites that your listeners frequent (craigslist? YouTube?), you should be there — with links.

The overall messages of this list should be clear: Be visible, be searchable, and get linked everywhere you can. And most of all, create something that is worth finding and linking to!

(Thanks to Performancing for the nugget of a couple of the ideas, and to femme fatal for asking the question that lead to this list.)

Posted in Site Tools, Basics, Advice, Words from Adam | 4 Comments »

100 Million iPods

Posted by Adam on 10th April 2007

Yesterday, Apple announced that 100 million iPods have been sold since the release of the original 5GB iPod on November 10th, 2001.

That’s an average of 50,607 per day (or a bit better than one every two seconds).

For comparison, Sony sold about 150 million Walkman cassette players between 1979 and 1995 (when they started to die off in favor of the Discman CD Player). That’s 50% more Walkman players in 16 ½ years than the iPods sold the less than 5 ½ years they have been on the market.

In the original press release announcing the iPod in 2001, Steve Jobs was quoted as saying:

“With iPod, Apple has invented a whole new category of digital music player that lets you put your entire music collection in your pocket and listen to it wherever you go. With iPod, listening to music will never be the same again.”

It sure looks like he was right.

Congratulations, Apple!

100 Million iPods

Posted in Equipment, Words from Adam | No Comments »

Adobe Releases Free Public Beta of New Audio Software

Posted by Adam on 26th October 2006

I haven’t downloaded it or tried it yet, but Adobe yesterday released a free public beta of their new Soundbooth audio application. According to this Macworld article, “Soundbooth will target the same professional market as Apple’s SoundTrack Pro.”

“I think they are probably going after the same market, ” Hart Shafer, senior product manager for Adobe Audio products, told Macworld. “However, I think one of the key differences is that SoundTrack Pro is built for audio people — we think that we have a more focused product for the creative professional market.”

As a Mac user, I’m concerned that Adobe is stepping away from support for the PowerPC chip. Most new Mac software is “Universal” — it will run on both Intel- and PowerPC-based Macs. The multimedia software company said back in February (PDF) that “Adobe has plans to support both Intel and PowerPC microprocessors in the next versions of its creative applications for the Mac OS.” However, it looks like new products may be Intel-only. In their Soundbooth FAQ, Adobe answers the question “Will there be a PowerPC version?” this way:

No. Apple is quickly moving its focus towards Intel Macs, and no longer sells Power PC systems in many places. By focusing on Apple’s future, we have been able to bring this powerful application to the Mac platform much more rapidly, and with a stronger feature set.

Posted in Equipment, Words from Adam | No Comments »

This American Life is Now Podcasting!

Posted by Adam on 13th October 2006

My favorite audio program of all time now is now being distributed via podcast. If you want to know how to do radio-style audio right, head over to This American Life and start listening! Better yet, click here to add the show to your iTunes library, or here for the XML feed.

Posted in Words from Adam | No Comments »

 
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